COOKIES POLICY

A cookie is a small amount of information that is downloaded to your computer or device when you visit certain websites. We use several different cookies on the GECKO AFRICA SAFARIS (PTY) LTD website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you do not have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it is their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user's input when filling in forms that span several pages.

We also use functional cookies to remember choices you have made or information you have provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the "remember me" function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • * User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
  • * Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to playback video or audio content (e.g., image quality, network link speed, and buffering parameters).
  • * Load-balancing session cookies are used for the duration of the session to identify the same server in the pool for the load balancer to redirect user requests appropriately.
  • * User interface customization persistent cookies are used to store a user's preference regarding a service across web pages.

GECKO AFRICA SAFARIS (PTY) LTD is dedicated to user experience, and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • * First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our website and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our website is performing and make relevant improvements to improve your browsing experience.
  • * Third-party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies "remember" what our users have done on previous pages and how they have interacted with the website. For more information on Google Analytics, visit Google's information page. For instructions on how opt-out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with more personalized service in the future. These cookies remember that you visited our website, and we may share this information with third parties, such as advertisers. Although these cookies can track your device's visits to our website, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook 'like' button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our website. Please note that some of these third-party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

Essential Website (Strictly Necessary) Cookies

These cookies are strictly necessary to provide you with services available through our GECKO AFRICA SAFARIS (PTY) LTD Site and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the GECKO AFRICA SAFARIS (PTY) LTD Site, you cannot refuse them without impacting how our GECKO AFRICA SAFARIS (PTY) LTD Site's function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Statement.

Microsoft.com
We use Microsoft.com to communicate with the visitor from our website.
https://privacy.microsoft.com/en-US/

Reporting & Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

Google Analytics
We use Google Analytics to help measure how users interact with our website.
https://policies.google.com/privacy

Google Tag Manager
We use Google Tag Manager to help manage analytics vendors.
https://policies.google.com/privacy

Google Search Console
We use Google Search Console to help measure how users interact with our website.
https://policies.google.com/privacy

Google Ads
We use Google Ads to help measure how users interact with our website.
https://policies.google.com/privacy

Google Data Studio
We use Google Data Studio to help measure how users interact with our website.
https://policies.google.com/privacy

Facebook Pixel
We use Facebook Pixel to help measure how users interact with our website.
https://www.facebook.com/business/m/privacy-and-data

LinkedIn Insight Tag
We use LinkedIn Insight Tag to help measure how users interact with our website.
https://www.linkedin.com/legal/privacy-policy

Pinterest Analytics
We use Pinterest Analytics to help measure how users interact with our website.
https://policy.pinterest.com/privacy-policy

Twitter
We use Twitter to help measure how users interact with our website.
https://twitter.com/en/privacy

Advertising (Targeting) Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Facebook Custom Audiences
We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our website.
https://www.facebook.com/policy.php

Google Ads
We use Google Ads to deliver targeted advertisements to individuals who visit our website.
https://policies.google.com/privacy

YouTube
We use YouTube to deliver targeted advertisements to individuals who visit our website.
https://policies.google.com/privacy?hl=en

Mailchimp
We use MailChimp to manage our relationships with our customers.
https://mailchimp.com/legal/privacy/

Salesforce
We use Salesforce to manage our relationships with our customers.
https://www.salesforce.com/eu/company/privacy/

FreshSales
We use FreshSales to manage our relationships with our customers.
https://support.freshsales.io/support/solutions/articles/233227-privacy-policy

HubSpot
We use HubSpot to manage our relationships with our customers.
https://legal.hubspot.com/privacy-policy

Other tracking technologies

We and our third-party partners may use other, similar technologies from time to time, like web beacons, SDKs, pixels (or "clear gifs") and other tracking technologies. Pixels are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our GECKO AFRICA SAFARIS (PTY) LTD Site or, in the case of web beacons, opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of visitors from one page within our GECKO AFRICA SAFARIS (PTY) LTD Site to another, to deliver or communicate with cookies, to understand whether you have come to our GECKO AFRICA SAFARIS (PTY) LTD Site from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functionality of these technologies.

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as: https://support.google.com/chrome/answer/95647/clear-enable-and-manage-cookies-in-chrome-computer

Many of the third-party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.

Last updated: July 05, 2021